Redfire

Redfire is an independent brand strategy and design agency in Auckland, New Zealand. It started as an interdisciplinary brand marketing agency and works through the whole branding process, from start-up to market growth.

What Redfire offers

• Brand strategy — research, market audits and clear positioning.
• Naming — brand and product names, including advice on whether a new name is needed.
• Brand identity and packaging design — visual identity and pack work.
• Digital and advertising — website design, advertising and social media engagement.
• Tone of voice — a distinctive way of speaking for each brand.

Who it works with

Clients are ambitious and challenger brands in food and beverage, FMCG, health and wellness, beauty, tourism and professional services. They are in New Zealand, Australia, Asia and the Pacific.

Key facts

• Based in: Auckland, New Zealand
• Ownership: independent