How Do We Process Data:

Sensors: All sensors distinguish only those details that are necessary for statistics. We never create a personal profile of the visitor.

Secured Cloud: All data is evaluated on a secure cloud where it is processed into anonymous statistics that serve the merchant to improve his services.

Deleting Source Data: Source data is not associated with any other database and is erased immediately after processing.

Only Trusted: Our processes are set up so that only the authorized person controlled by the internal regulations and the Code of Conduct can handle the data.

Privacy protection: At Pygmalios, we help marketers create a pleasant and personalized shopping experience for their customers. Thanks to intelligent sensors and sophisticated algorithms, we evaluate many aspects of Customers’ behavior, for example, at what time customers visit the store, what is their demographic composition, loyalty, or what time they spend in the shop. Our sensors recognize only details that could be detected by a person standing physically in the store (for example, a shop assistant) and only to evaluate the statistical indicators. Our goal is not to create a personal profile of a visitor through his personal information. Collected data are evaluated automatically and at the end of the process, we get anonymous statistical indicators (metrics) such as the average occupancy of the store in given hours and days, average time of visits, or favorite customer routes. We evaluate the data to help the retailer improve his services through the understanding of the behavior of their customers. The collected source data is not associated with any other database and we delete them after a statistical evaluation. Users only have access to aggregated data for selected monitored periods. Because privacy is one of our priorities, our internal processes allow only the computer or the eligible person to handle the data.

Currently, on the EU market, the new rules on personal data protection will enter into force – General Data Protection Regulation, or ePrivacy Regulation). Pygmalios closely follows these rules and discussions about their application to practice and submits its services to the requirements arising from them.