PrimeXConnect

PrimeXConnect built a trading platform for the global red meat trade, covering beef, lamb, pork and goat. It was set up in 2014 to fix a connection gap between wholesale sellers and buyers along the supply chain. Exporters and overseas buyers deal directly through it on desktop or mobile.

What PrimeXConnect does

• Live trading: real-time sale and negotiation between exporters and buyers.
• Order consolidation: combines orders so that handling costs come down.
• Stock selling tools: automates the sale of distressed stock for sellers.
• Flexible buying: buyers can search from whole carcass through to custom cuts.
• Central records: keeps sales and customer data in one place, with a digital audit trail.

Who it serves

Mid-size and large processors and exporters, and international buyers of wholesale red meat. Sellers get access to a network of vetted buyers.

Key facts

• Founded: 2014
• Development: built and tested with processors and exporters over about three years
• Team background: financial services, technology start-ups, red meat exports and agribusiness