myK is an Enterprise Feedback Management (EFM) software. Not just a "survey tool"​ but a complete platform providing an enterprise-wide, multichannel surveying solution usable widely across the organization as a key part of an overall feedback collection strategy.

myK can range from a one-off tactical survey to ongoing strategic feedback to drive a better understanding of customers, employees, products, and processes.

myK is integrated with the organization's core operational systems such as CRM and HR to drive personalized and event-driven surveying and to trigger real-time ad-hoc actions.

myK can receive or provide information to an organization's analytical systems to achieve a clear and complete insight.