Minfo

Minfo builds tools that let people act on advertising or media the moment they notice it. Its Universal App uses patented AudioQR technology so that a phone can pick up a prompt from television, radio, cinema or public screens. Businesses use it to link offline campaigns to online responses.

What Minfo offers

• Universal App — a mobile app a person taps to get more information or an offer from an ad or programme they have just heard or seen.
• AudioQR — patented audio-based triggering that works with TV, YouTube on TV, radio and cinema.
• No-code platform — lets businesses deliver content, menus, promotions, loyalty sign-ups and bookings.
• Attribution data — permission-based engagement data showing what prompts action and when.

Who it works with

Advertisers and venues in TV, cinema, radio, retail, hospitality, tourism and events, as well as public-space screens.

Key facts

• Technology: AudioQR, a patented method
• Approach: describes itself as a Tech for Good company