Medify AB

Medify AB runs an independent web platform for continuing education in Swedish healthcare. It lets clinics plan and book meetings with medical product information representatives and gives clinicians access to webinars and recorded lectures. The aim is to raise quality while cutting the administration around such activities.

What Medify AB offers

• Group meetings — clinics plan terms, book lunch lectures for colleagues and keep track of their bookings.
• Individual meetings — a clinic sets the days and times it is available, and the representative picks a slot that is added to the calendar automatically.
• Medify Academy — sign-up for webinars, recorded lectures, product information and web-based patient cases.
• Medicine updates — a way to stay current on drug information through the platform.

Who it works with

Healthcare providers, mainly primary care centres, and the industry representatives who present medical product information to them. The platform says it is used by more than 500 care centres across Sweden.

Key facts

• Based in: Sweden
• Founders: built by doctors and experienced programmers, with support from KI Innovations and Vinnova
• Language: Swedish