Lucid, LLC

Lucid, LLC is a programmatic marketplace for survey samples, linking those who want answers with people who give them. Its stored profile describes activity in more than 90 countries. The business's website now appears under the Cint name, which presents a research exchange used by researchers, advertisers and audience owners.

What Lucid, LLC does

• Survey sample marketplace: an exchange where buyers request targeted respondents and suppliers route their audiences to surveys.
• Advertising measurement: Lucid Measurement lets advertisers check how a campaign is performing while it is still running.
• Audience monetisation: publishers and audience owners can connect their users to relevant surveys programmatically.
• Fraud control: a trust and safety team and machine-learning tools are used to counter bad survey data.

Who it works with

Market researchers, advertisers and organisations that own an audience. The site says more than 4,000 insight-focused companies use the platform and that respondents are reachable across 130 countries.

Key facts

• Reach: respondents in 130 countries per the current site, 90 countries in older text
• Data type: first-party survey data collected in real time
• Current brand: Cint