Initiative Media GmbH

People don’t like advertising. And they’re increasingly taking the measures to avoid it. Advertising can only remain effective when it’s relevant – in other words, informative, stimulating and entertaining. Or when it offers customers guidance and something they can identify with. We take the initiative to face these challenges head-on.

Ini – ti – a – ti – ve – our name says it all. We make brands and products relevant. We inspire. We simplify. We find opportunities. And we work to make you more successful.

With a consistent customer focus, leading media expertise, extraordinary inspiration, and impressive purchasing power, we increase the impact of advertising by taking advantage of cultural insights. This is made possible by our own 5,500-person market research panel and special behavior analysis tools.

We offer custom communication solutions that are tailored to your needs and will reach your target groups and have an impact. Try us out!