Endless Gain

Endless Gain is an experimentation agency for online retailers, now known as the Columbus CX team. It was set up in 2016 and concentrates only on improving the customer experience of e-commerce sites.

What Endless Gain offers

• Conversion rate optimisation — data-driven testing to raise the share of visitors who buy.
• Experimentation — controlled tests that give evidence for decisions.
• Personalisation — tailoring shopping experiences to customers.
• Machine learning tools — used to spot opportunities and predict which tests will succeed.

Who it works with

E-commerce companies. Case studies on its site include Moss Bros and Hotter Shoes.

Key facts

• Founded: 2016
• Now known as: Columbus CX
• Awards cited: conversion optimisation agency awards from regional digital bodies