Demandbase

Demandbase is an account-based marketing platform for B2B companies. It uses AI to read buying signals and group activity, then helps marketing and sales teams act on the accounts most likely to buy.

What Demandbase offers

• Signal analysis — finds in-market accounts and buying groups.
• Coordinated programmes — targeted campaigns across channels.
• Sales visibility — shows which accounts are active and who is involved, and when to reach out.
• Performance measurement — shows which programmes drive pipeline and revenue.
• Account growth — support for expanding existing customers.

Who it works with

B2B marketing, sales and go-to-market teams.

Key facts

• Category: account-based marketing
• Workplace: recognised as a good employer in the Bay Area