CrossEngage

CrossEngage is a customer data platform delivered from the cloud. It is built for marketing teams that send messages through many channels and want those messages to stay consistent with one another.

The company starts from the problem that too many channels with too little coordination leave both businesses and consumers dealing with muddled marketing. Its software aims to give each user relevant, joined-up communication in real time.

What CrossEngage does

• Customer data platform: a cloud system that gathers and standardises customer data so it can be used in campaigns.
• Cross-channel orchestration: marketing managers plan and run campaigns across all relevant channels from one place.
• Channel coverage: email, WhatsApp, onsite messages and push notifications are among the channels named.

Who it works with

The product is aimed at marketing managers in companies that run campaigns across several channels.

Key facts

• Product type: cloud-based customer data platform
• Channels: email, WhatsApp, onsite and push notifications