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COWBOY

Brussels maker of connected electric bikes with a companion app, GPS tracking and adaptive motor assistance

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About COWBOY

Cowboy is an electric bike company headquartered in Brussels. It was founded in 2017 by Adrien Roose, Karim Slaoui and Tanguy Goretti. The company sells bikes that connect to a phone app, aimed at city riders.

What Cowboy offers

  • Connected e-bikes — motor assistance with sensors that adjust to pedalling.
  • Companion app — navigation, a digital key so only the owner can unlock the bike, ride statistics and GPS location.
  • Safety features — built-in front and rear lights, a brake light and hydraulic brakes.
  • Battery — integrated into the frame and removable.
  • Dealer and test ride options — retail partners and test rides offered on its site.

Who it works with

Urban commuters and riders who want a lighter, connected electric bike.

Key facts

  • Based in: Brussels, Belgium
  • Founded: 2017
  • Founders: Adrien Roose, Karim Slaoui and Tanguy Goretti
  • Technology: proprietary adaptive power system

Profile written by TrustList from the business's own published information, Oct 2026.

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Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

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