BOLDMIND

BOLDMIND is a UK company that supplies content and tools for digital signage. It was founded in 2012 by people with backgrounds in technology, robotics and media. It started with internet of things and smart city projects and now focuses on screens and advertising.

What BOLDMIND offers

• Digital signage content — an engine that picks and schedules content for screens using live data such as traffic, transport, weather and footfall.
• Marketplace — panels are grouped by audience so advertisers can choose sites without media planning expertise.
• Screen monetisation — a content management system built for the advertising sector so landowners can sell space on their screens.
• Data and APIs — interfaces that work with SOAP and REST systems and with the OPENdirect industry standard.

Who it works with

Advertisers wanting to buy screen space, and landowners or property owners with screens to sell. The site refers to a network of around 15000 digital panels across the UK.

Key facts

• Based in: England
• Founded: 2012
• Team: data scientists who refine the content engine