Arke Systems

Arke Systems was a brand experience consultancy that implemented marketing technology. Its website now shows the business renamed MSQ DX, after an acquisition by MSQ in December. The site states that the same team, leadership and client relationships remain in place.

What Arke Systems offers

• Marketing technology implementation — choosing and setting up platforms with the right data and processes.
• Digital experience design — experience design for brands.
• Digital commerce — work on customer experience in online selling.
• Content strategy and migration — including AI-assisted moves to the Storyblok platform.
• Digital transformation advice — composable architecture and insight articles.

Who it works with

The firm serves complex organisations and brands. Case studies on its site include a resort and entertainment company, reported as seeing higher customer lifetime value.

Key facts

• Current name: MSQ DX
• Parent: MSQ, which acquired it
• Team: over 600 experts worldwide across the group, per its site