Alty

Alty is a product partner for fintech and banking firms. It helps leadership teams settle product direction, then carries the work through design and engineering. It says it has won the Red Dot design award four times.

What Alty offers

• Product strategy — The firm structures product decisions before building.
• Product design — Design for complex financial products.
• Engineering — Development that turns the decisions into working software.
• Existing product evolution — A route for products whose growth has exposed limits.
• New product direction — A route for teams whose product direction is still undefined.
• Diagnostic — A short questionnaire on where structure causes friction.

Who it works with

Product-led companies in finance and digital services.

Key facts

• Award: Red Dot winner, 2024
• Focus: Fintech and banking