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Sectors

IT Product Company

WebEngage

Marketing automation and customer data platform for consumer businesses

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TrustList summary

WebEngage is a marketing automation and customer data platform for consumer-facing businesses. It aims to help them keep existing users and earn more from them by automating communication across the customer lifecycle.

Services

Cross-channel messaging: web messages, in-app messages, push notifications, email, text, web push, Facebook and WhatsApp.
Journey Designer: a drag-and-drop builder for multi-channel campaigns.
User profiles: records for both registered and anonymous visitors, gathered from a website or mobile app.
Segmentation: grouping users by behaviour.
Campaign analytics: real-time reporting across channels.

Customers and markets

Consumer businesses ranging from large enterprises to start-ups around the world. The stored profile names eBay, Flipkart, Pluralsight, SendGrid, Goibibo, Avaya and Souq among its customers.

Summary written by TrustList from the business's own published information, Oct 2026.

Categories & features

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