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Game Development Company

Soap Creative

Creative digital agency with a dedicated games studio making original titles for mobile, PC and consoles

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About Soap Creative

Soap Creative is a digital creative agency that brings brands and consumers together through play. It runs a dedicated games studio, SMG Studio, which produces games on original and licensed properties. The agency is now part of the Dentsu Aegis Network.

What Soap Creative offers

  • Digital creative work — campaigns and experiences that use play to connect brands with consumers.
  • Original games — SMG Studio develops its own intellectual property for mobile, PC and consoles.
  • Licensed games — the studio also makes games based on licensed properties.

Key facts

  • Studios: Sydney, Melbourne and Brisbane in Australia, plus Los Angeles in the US
  • Parent group: Dentsu Aegis Network
  • Games studio: SMG Studio, whose titles include Moving Out and Thumb Drift

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

  • Web Development
  • IT Services
  • Android
  • Web Design
  • HTML5
  • Marketing
  • Australia
  • Social Media Marketing
  • iOS App
  • CRM
  • Animation

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

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