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Shoptimised

UK product feed optimisation software with specialist support for retailers and agencies on Google Shopping

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About Shoptimised

Shoptimised is a UK platform that improves the product feeds retailers and agencies send to Google Shopping. By restructuring the data Google uses to choose which items to display, it aims to raise visibility across a whole catalogue, not only for products that already sell. Software is paired with hands-on specialists.

What Shoptimised offers

  • Feed optimisation: structures titles, categories, attributes, product types and labels at scale.
  • Incremental sales: helps products with no clicks or sales start contributing without disturbing existing performers.
  • Spotlight: boosts priority products that already perform, using feed changes and CSS coverage.
  • Feed Accelerator: a fully managed service in which specialists audit, connect and keep improving the feed.
  • Reporting: feed rules, performance rules, audits and suggested changes, with attribution for every change.

Customers and markets

Shoptimised works with e-commerce retailers and agencies advertising on Google Shopping and says more than 1,500 brands use it.

Key facts

  • Based in: United Kingdom
  • Google status: Comparison Shopping Service (CSS) Premium Partner
  • Users: more than 1,500 brands

Profile written by TrustList from the business's own published information, Sep 2026.

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