Serko

Serko builds software that businesses use to book work trips and handle the expenses that follow. Founded in New Zealand in 2007 by Darrin Grafton and Bob Shaw, it set up a North American headquarters in 2018 and has teams in Asia-Pacific and Europe, including an office in Xi'an, China.

What Serko offers

• Zeno — a combined travel and expense platform for mid-sized and larger companies, sold through travel management company partners.
• Booking.com for Business — a travel service for small and medium-sized firms that is built on Zeno through a 2019 deal with Booking Holdings.
• GetThere — an online booking tool for large organisations with travellers in many countries, which Serko acquired from Sabre in 2024.
• Serko AI — an assistant that matches travellers with flights and hotels and helps when plans are disrupted, in a closed US beta.

Who it works with

Serko's customers are companies that run travel programmes and the travel management companies that serve them, with FCM and Booking.com among named partners. The site says more than 800,000 companies have signed up for Booking.com for Business.

Key facts

• Based in: New Zealand
• Founded: 2007
• Listed: New Zealand and Australian stock exchanges, ticker SKO
• Offices: North America, Asia-Pacific and Europe