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IT Product Company

SegmentStream

Marketing measurement and attribution platform that unifies data for advertisers and their AI tools

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  • WordPress
  • United States of America
  • eCommerce
  • E-Commerce Development
  • +1 more
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About SegmentStream

SegmentStream is a marketing analytics company founded in 2017. Its platform gathers data from many sources into a company's own data warehouse and applies attribution and analytics over it, covering the path from collecting data to acting on it.

What SegmentStream offers

  • Cross-channel attribution — measures how advertising contributes to revenue beyond the last click.
  • Identity graph — joins activity across sessions, devices, browsers and CRM into one customer journey.
  • Predictive attribution — shows projected conversions next to observed ones.
  • Budget optimisation — recommends spend allocation using marginal return on ad spend.
  • AI tooling — connects AI agents to attribution and campaign data through MCP.

Who it works with

The company reports enterprise customers including United Colors of Benetton, Lamoda, New Balance and Nespresso.

Key facts

  • Founded: 2017

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

  • WordPress
  • United States of America
  • eCommerce
  • E-Commerce Development
  • Machine Integration

What the business tells TrustList

Founded
2017 (9 years) evidence sent

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