Retention Science

Retention Science sells marketing automation for ecommerce brands, using AI to tailor emails and texts to where each shopper sits in their lifecycle. A retailer supplies the creative; the platform learns from results and tunes each message for individual customers. The company is listed in the United States.

What Retention Science does

• Lifecycle automation: ready-made flows that welcome new buyers, prompt repeat orders, win back lapsing customers and chase abandoned baskets.
• AI optimisation: predicts subject lines, content, send time, frequency and product picks for each email.
• Workflow editor: a drag-and-drop builder for hand-made flows, with the brand choosing how much the AI adjusts.
• SMS: text messaging used alongside email to grow lists and keep customers engaged.
• Customer data platform: syncs data from connected ecommerce platforms into one view for segmentation.
• Reporting: dashboards showing which campaigns are working.

Who it works with

Online retailers and direct-to-consumer brands; the site says hundreds of brands use it to reach more than 350 million customers each day.

Key facts

• Based in: United States
• Channels: email and SMS