Remerge

Remerge is a demand-side platform for app marketing. It buys in-app ad placements across a broad publisher network so apps can bring back people who stopped using them and also reach new users, with a focus on privacy-compliant campaigns.

What Remerge offers

• App retargeting — builds audience segments in real time from in-app behaviour and shows personalised ads to return users to an app.
• User acquisition — uses optimisation algorithms and wide reach to find new users while following current data privacy rules.
• Measurement — incrementality testing to separate the effect of paid campaigns from organic growth.
• Campaign strategy — a tailored plan for each app covering programmatic strategy, set-up, bid optimisation and creative testing.

Who it works with

It works with app marketers and mobile businesses that want users to act, spend and stay loyal. Its team includes strategists, data scientists, developers, marketers and creatives.

Key facts

• Based in: Germany
• Platform type: mobile demand-side platform (DSP)
• Partnership: has worked with Verve Group on on-device bidding for Privacy Sandbox