Profusion

Profusion is a UK data and marketing services company. Its website now states that it has become part of Atombit, and it describes work in data, AI and CRM for businesses of different sizes.

What Profusion offers

• Data and AI services — building data infrastructure and designing and deploying AI solutions.
• Adaptive CRM agency — platform migration and strategy through to campaign management and execution.
• Consultancy — advice, innovation projects and marketing campaigns.
• Data science — analysis carried out by engineers, developers, analysts, scientists and security specialists.

Who it works with

The firm has focused on retailers, fast-moving consumer goods brands, small and medium businesses and financial services. It also cites partnerships with universities to bring academic research into client work.

Key facts

• Ownership: now part of Atombit, according to its site
• Team skills: data engineering, software development, analytics and cyber security