PiinPoint

PiinPoint is a location intelligence platform for retail real estate. Chains and franchisors use it to judge where to expand, using predictive analytics and mapped data.

What PiinPoint offers

• Market planning tools — show who customers are, where they come from and which areas match a business's criteria.
• Forecasting models — predict how a location is likely to perform.
• Traffic analysis — shows how movement patterns affect a site.
• Site reports — professional reports for sharing with clients and colleagues.
• Risk and competition views — help teams spot risks and compare against rivals.

Who it works with

National franchisors, retail chains and real estate advisers. The platform serves trained GIS professionals, field developers and executives.

Key facts

• Team: Software developers, spatial statisticians and business development specialists
• Support: Webinars, a blog and a help centre