Pensaar Design

Pensaar Design is a design strategy and consulting firm. It uses a collaborative, human-centred form of design thinking. The firm says its aim is to go beyond what customers expect and to build design leadership by creating work together with clients.

What Pensaar Design offers

• Design strategy — starts by defining a clear, well-understood benefit for the customer.
• Design thinking — applied through shared working sessions with clients.
• Design leadership — helps organisations build their own design capability.
• Ease of use — adds simple, easy interaction once the customer benefit is defined.
• Customer experience — aims to add an element of unexpected delight to the finished experience.

Who it works with

The description gives no named industries or clients. It frames the work as consulting for organisations that want better customer experiences, and the firm says it shares its views on applying design thinking.