Kevel

Kevel is a commerce media platform vendor. It supplies the ad technology that lets retailers, marketplaces, fintech apps, travel businesses and delivery apps build and operate advertising networks of their own, selling placements against their own audiences. The company was previously known as Adzerk and its press release is datelined Durham, North Carolina. In October 2026 it announced 52 million US dollars of new capital, the largest raise in its history.

What it does

The platform is API based and modular, so a customer can take the parts it needs. Kevel Ad Server handles ad serving, decisioning, reporting and catalogue ingestion. Kevel Audience covers first-party data and audience segmentation. Kevel Console is a self-serve tool for managing campaigns. Kevel AI groups intelligence features such as yield forecasting, relevancy tuning, an audience segment builder and campaign management assistance. KRX is a retail media exchange that extends demand beyond a retailer's own ecosystem. On privacy, the site shows SOC 1, SOC 2, GDPR and CCPA badges and says Kevel acts as the data processor while the customer remains the data controller.

Customers and funding

The release says more than 100 commerce media networks use the platform across North America, Europe, Latin America and Asia Pacific. Named customers on its pages include Tesco, Dollar General, John Lewis Partnership, PayPal, Home Depot, Chewy, Lyft, iFood, Nubank, Edmunds and CoinGecko. The new round was backed by Fulcrum Equity Partners, dunnhumby Ventures, Iberis Capital and the growth capital arm of ORIX USA. The company says total capital raised now exceeds 100 million dollars.

Key facts

Headquarters: Durham, North Carolina, United States Former name: Adzerk Founder and CEO: James Avery Products: Kevel Ad Server, Kevel Audience, Kevel Console, Kevel AI, KRX Customers: more than 100 commerce media networks, as stated by the company Funding: 52 million US dollars, announced October 2026 Founding year and headcount: not stated