Influence

Influence is a social proof tool from India that places small pop-up notices on a website showing what other visitors are doing. The idea is that seeing real sign-ups, purchases and reviews reassures new visitors. Site owners add it by pasting a snippet of code onto their pages.

What Influence offers

• Recent activity pop-ups — show individual sign-ups or purchases as they happen.
• Bulk activity — displays how many people have bought or registered over a recent period.
• Live visitor count — tells visitors how many others are on the page right now.
• Review pop-ups — surface recent Google or Facebook reviews.
• Integrations — connects with other tools the site already uses.

Who it works with

Online businesses adding proof to landing pages, checkout pages, squeeze pages and lead magnets; the company says over 6,000 brands use it.

Key facts

• Based in: India
• Setup: a copy-and-paste code snippet