Hubba

Hubba is a wholesale marketplace that connects independent retailers with brands. It uses software together with real people to suggest suitable products to each store.

What Hubba offers

• Retailer sourcing — helps shop owners sort through crowded product ranges and find items that fit their customers.
• Brand presentation — gives brands control over how they present themselves to buyers, in the way they choose.
• Matching — pairs retailers with brands using a mix of technology and human judgement.

Who it works with

The platform is aimed at the buying side of independent retail and the brands that supply it. Independent retailers looking for products, and brands wanting to reach them. The company says it has served thousands of brands and buyers since 2012.