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IT Product Company

Guideline

401(k) and IRA retirement plans for employers and the self-employed, now part of Gusto

About Guideline

Guideline provides workplace 401(k) plans and IRAs in the United States. Having joined Gusto, it now links retirement contributions directly to Gusto payroll, so employers no longer rely on a separate third-party connection between the two.

What Guideline offers

  • 401(k) plans — retirement plans for companies, from a first hire to firms with hundreds of staff.
  • IRAs — retirement accounts for self-employed people.
  • Payroll sync — automatic deductions and contributions for Gusto payroll customers, managed from the Gusto dashboard.
  • Self-serve portal — for firms on other payroll providers, a portal to track contributions, see uploaded payroll runs, keep plans compliant and get aggregated 401(k) data; it copes with regular and off-cycle runs.
  • Investments — a choice of six guided portfolios or a list of Vanguard funds.

Who it works with

US employers of different sizes and self-employed individuals, whether or not they already run payroll through Gusto.

Key facts

  • Based in: United States
  • Ownership: part of Gusto
  • Investment services: Gusto Investment Services LLC

Profile written by TrustList from the business's own published information, Sep 2026.

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