G2

G2 hosts a large review site where companies research business software and services before buying. Vendors use it to claim a product profile, collect customer reviews and reach people who are already comparing options. The US company says it holds more than three million reviews.

What G2 offers

• Product profiles — vendors claim a listing so buyers searching the site can find their product.
• Customer reviews and the G2 Grid — user feedback that shows the value a product delivers and places it on a comparison grid.
• G2 Buyer Intent — shows which organisations are researching a category, with data that can be pushed into marketing and sales tools.
• Content Marketing Subscription — customer-voice material carrying the G2 brand for use in sales.
• Market insights — reporting on a category, a product and its competitors.
• AI visibility — reviews that shape how brands appear in AI chat and search answers, plus a snapshot of a brand's citation share.

Who it works with

Software and service vendors selling to business buyers; G2 says every Fortune 500 company uses the site.

Key facts

• Based in: United States
• Reviews: more than three million
• Charity programme: G2 Gives