FieldAssist

FieldAssist is a SaaS platform for managing field sales and distribution, made by Flick2Know Technologies. It began in 2013 after a client request. Brands use it to track sales teams, distributors and retail outlets in one flow.

What FieldAssist offers

• Sales force automation — tools for field teams, attendance, expenses and incentives.
• Distributor management — a system for handling distributor orders and stock.
• Retail execution — shelf checks, image recognition and perfect-store tracking.
• Analytics and AI — forecasting, route optimisation and product recommendations.
• Retailer engagement — a retailer app and loyalty management.

Who it works with

The product is built for consumer packaged goods companies that sell through distributors and retailers. Its site says more than 700 brands use it, while earlier text cited over 350.

Key facts

• Parent company: Flick2Know Technologies, incubated at CIIE, IIM Ahmedabad in June 2010
• Launched: FieldAssist conceived in January 2013
• Expansion: taken to Latin America through Startup Chile