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IT Product Company

Entropik Tech

Emotion AI company measuring how consumers respond to content, ads and product experiences

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  • IT Services
  • India
  • Software Development
  • eCommerce
  • +2 more
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About Entropik Tech

Entropik Tech is an Indian company, started in 2016, that uses artificial intelligence to read emotional and cognitive reactions to content and products. Its platform is now presented as Decode, a human insights tool for consumer and user experience research.

What Entropik Tech offers

  • Ad and media testing — predicts attention, emotion and recall before a campaign is made or bought.
  • Concept and message testing — tests product ideas and wording before launch.
  • Shelf and pack testing — simulates in-store views and builds attention heatmaps.
  • Interview analysis — turns video and interview feedback into themes and sentiment.
  • Synthetic audiences — reusable audience models for comparing creative work by persona.

Who it works with

Brands and research teams, with the company citing more than 150 enterprise teams.

Key facts

  • Founded: 2016
  • Based in: India
  • Earlier products: Affect Lab and Chromo
  • Programmes: Accenture Ventures cohort, Viacom18 VStep, SAP and Plug n Play accelerators

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

  • IT Services
  • India
  • Software Development
  • eCommerce
  • SAP
  • Machine Learning

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

Founded
2016 (10 years) evidence sent

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