diDNA

diDNA runs programmatic advertising on behalf of website publishers. A publisher installs a single tag and gains access to more than 50 demand partners, while diDNA's team and machine-learning engine manage the auction setup. The company says its platform sits behind over 40,000 publisher sites, and it holds Google Certified Publishing Partner status.

What diDNA offers

• Single tag setup — one Prebid.js script, with no SDK dependencies or platform migration, that runs alongside an existing Google Ad Manager account.
• Demand access — bidders including Google AdX, PubMatic, OpenX and Index Exchange.
• Yield optimisation — a proprietary machine-learning engine that tunes floors and demand allocation.
• Page performance — asynchronous and lazy loading so ads load only when a visitor is likely to see them.
• Account management — a named team that knows each site and adjusts the account proactively.
• Reporting — transparent reports on results.

Who it works with

Publishers of any traffic size; diDNA sets no traffic minimum and works on 30-day terms without annual commitments.

Key facts

• Based in: United States
• Certification: Google Certified Publishing Partner
• Reach: more than 40,000 publisher sites