CRU

CRU is an e-commerce agency and Shopify app developer from Melbourne that has built online stores since 2011. It started out in wine, making WooCommerce winery sites and CRU Club, which it describes as one of the earliest pick-and-choose wine club products in Australia, and has since moved its clients to Shopify with wine-specific tools.

What CRU offers

• Store design and build — e-commerce websites on Shopify, with Commerce7 for wine sold direct to consumers.
• Subscriptions — recurring order and wine club set-ups.
• Shopify apps — tools for wineries and DTC brands, such as CorkShip, a personalisation engine, case-priced wine bundles, allocations for limited releases, and a loyalty scheme with points, tiers and referrals.
• Partner launches — agency launch partner for WinePik and for Naiomi AI, which adds conversational analytics to Shopify stores.

Who it works with

CRU mainly serves wineries and direct-to-consumer brands, and also takes on food businesses and other industries. It describes itself as a small, remote-friendly team.

Key facts

• Based in: Melbourne, Australia
• Founded: 2011
• Partnerships: Shopify Partner Program member and point-of-sale agency partner