CoreMedia AG

Content delivery across every channel

CoreMedia is a German software company based in Hamburg, with offices around the world. Its product, Content Cloud, lets marketing teams run personalized, content-rich campaigns across several countries without writing code. The company describes the platform as a hybrid headless content management system, with digital asset management and commerce support built alongside the core repository.

Editing and previewing in one interface

The platform includes a web-based user interface where editors can reach content from many sources and see live previews of customer-facing pages. Teams can plan launches and product releases and run more of them each year with fewer resources. The company says this lifts the quality of campaigns while making brands more agile.

One repository, many channels

Content is stored in a media-neutral format, so the delivery engine can send it to any target channel. The company names websites, mobile apps, point-of-sale kiosks and shelf displays. It presents the platform as the missing piece for headless content and commerce systems, and for existing commerce and marketing applications that lack strong tools for creating and previewing content-rich digital experiences.

Developer tools and commerce integrations

Developers build personalized experiences on an open, API-driven architecture and connect the services they prefer. The platform ships with prebuilt integrations for several commerce and marketing products, among them IBM Watson Commerce and SAP Commerce Cloud, plus Salesforce Commerce Cloud and Elastic Path.

Personalization and experiments built into the CMS

The German-language site says personalization and experimentation form an integral part of the content management system rather than an add-on. It also points to a customer experience maturity model, a step-by-step guide to managing customer experience, and a modular digital experience platform that it says sits behind many well-known online brands.

Team and reach

CoreMedia says its work is built on a long record of helping large brands measure results, and that its specialists are content management experts who take on complex projects. The company's offices and partners span several continents, serving clients that run large digital estates.