CAS Software AG

CAS Software AG is a German software company that develops customer relationship management systems for small and medium-sized businesses. The firm was started in Karlsruhe and still runs from there. Its website is published in German and targets the Mittelstand.

What CAS Software AG offers

• CAS genesisWorld — a CRM product, now in its x18 release, that adds AI assistance and automation for sales, service and marketing.
• CAS Merlin CPQ — configure, price and quote software that guides the sales process for complex products; a packaging machinery maker is named as a user.
• Adaptive CRM with AIA — customisable CRM combined with the company's intelligent assistants.
• Events — forums on CRM, sales and customer focus in the automotive trade.

Who it works with

Mid-sized firms and organisations, with the site reporting users numbering over half a million across tens of thousands of organisations.

Key facts

• Based in: Karlsruhe, Germany
• Founded: 1986, by Martin Hubschneider and Ludwig Neer
• Team: roughly 400 people per the stored profile