Caliper

Caliper is the maker of Maptitude, a geographic information system used by businesses to plan sales territories, delivery routes and new sites. The software converts addresses, territory lists and delivery records into maps, and it is used in fields such as healthcare, banking, transportation and retail.

What Caliper offers

• Maptitude desktop — GIS software for Windows PCs and Mac computers.
• Maptitude Online — a cloud version sold as a service and used through any web browser.
• Territory and route planning — tools to shape sales territories, districts and service areas, and to plan travel routes using proximity and travel-time analysis.
• Spatial and demographic analysis — maps customer locations and sales by area, finds hotspots and data density, and displays population and income data.
• Map design and sharing — custom symbols, themes, layers, annotations and 3D graphics, with interactive maps that can be zoomed, filtered and queried.
• Database connections — links to corporate databases so users can add their own records and map them.

Who it works with

Maptitude is aimed at companies that plan sales coverage, logistics or site selection, with healthcare, banking, transportation and retail named among the industries using it.

Key facts

• Product: Maptitude mapping software
• Platforms: Windows and Mac desktop, plus browser-based cloud access