B2METRIC

B2METRIC makes a customer data platform for marketers that pairs data collection with machine-learning analytics. It gathers customer activity from websites, apps and email into a single view, then uses AI to trace how people move through each stage of their journey and where behaviour shifts. The listing places the company in Turkey.

What B2METRIC offers

• Customer data platform — collects and unifies customer records from several touchpoints so they can be analysed and acted on.
• Segmentation — groups users by their behaviour and characteristics.
• RFM analysis — sorts customers by how recently, how often and how much they buy.
• Campaign management — multi-channel campaigns driven by AI segments, with A/B testing and live optimisation.
• Funnel and path analysis — shows the steps users take towards a goal and where they drop away.
• Retention and event reports — tracks engagement, loyalty and event performance over time, including by subgroup.

Who it works with

The platform is aimed at marketing and analytics teams that want to turn customer data into targeted campaigns.

Key facts

• Based in: Turkey
• Partnership: works with Telesign on conversational commerce
• Product: B2Metric IQ Analytics, an AI analytics assistant