B2Metric

B2Metric is a customer data platform with AI-based analytics. It helps brands study customer journeys across channels and predict what users will do next.

What B2Metric does

• Customer data platform: gathers customer data in one place for marketing and data teams.
• Segmentation: groups customers by behaviour, traits and preferences for targeted campaigns, including RFM analysis.
• Predictive analytics: forecasts churn and supports retention and customer lifetime value work.
• AutoML: sets up a machine learning pipeline that marketers and data scientists can use without building it themselves.
• Journey analytics: shows what audiences do across websites, apps and email.
• Campaign flows and AI assistant: turns insights into actions inside one interface.

Who it works with

Brands and companies of any size that want marketing and data teams to work from customer data.

Key facts

• Product area: risk assessment and price optimisation as well as journey analytics
• Partnership: conversational commerce work with Telesign