Authentic Vision

Authentic Vision provides technology that lets people check whether a product is genuine. Each item carries a unique holographic fingerprint tag that a smartphone camera compares against a database. The company also supports digital product passports.

What Authentic Vision offers

• Holographic fingerprint tag — a tag whose random pattern comes from production irregularities and cannot be copied.
• Mobile authentication — a scan with any smartphone, using its own app, a white-label version or an SDK inside a brand's existing app.
• Scan analytics — real-time views of scan time, location and details, which help spot counterfeit activity and grey market sales.
• Digital product passport — product data sheets, manuals, guides and videos linked to the item.
• Warranty fraud reduction — fast verification of returned goods.
• Customer engagement — loyalty programmes, incentives and access to support or recalls.

Who it works with

Brand and product owners who want to protect revenue, reputation and customer safety.

Key facts

• Verification: fully automated, with a clear positive or negative result on the first scan
• App: CheckifReal