Aprimo

Aprimo is a software company whose platform manages digital assets and content operations for enterprises. Its products cover how content is planned, created, reviewed, governed and delivered. It has also added content portfolio management, which governs content across websites, partner portals and cloud storage.

What Aprimo does

• Agentic digital asset management: a central asset library in which AI agents generate metadata, route content for review and apply governance.
• Content portfolio management: finding and governing content wherever it sits, without migrating it, and flagging the risks to fix first.
• Content operations workflows: automated workflows and review routing for content production.
• Personalised content delivery: decisioning and delivery of approved content for personalised experiences.
• Marketing planning: aligning content plans and marketing strategy across teams.

Customers and markets

Enterprises and large brands, particularly marketing and content teams that manage content at scale.