AppsFlyer

AppsFlyer provides a marketing cloud built around measuring advertising results across apps, websites, connected TV and PC and console games. The US company says 15,000 brands use it to link spending with outcomes, route users into apps and share data with partners under privacy controls.

What AppsFlyer offers

• Cross-platform measurement — attribution, revenue and engagement data in one view across mobile, web, CTV, PC and console.
• Deep linking — sends users from web pages, email, QR codes and social posts to a matching screen inside an app.
• Data collaboration — privacy-preserving partnerships that let retailers and brands activate first-party audiences for retail media.
• AI agents — automate routine marketing tasks and surface insights from its data.
• Signal governance — fraud-filtered, standardised signals with traceable lineage and postbacks to major ad networks.

Who it works with

Marketing and growth teams at brands advertising across apps and other digital channels, including retailers building media businesses.

Key facts

• Based in: United States
• Customers: 15,000 brands
• Channels: mobile, web, CTV, PC and console