Appfigures

Appfigures gives mobile app makers analytics and market data for the Apple App Store and Google Play in a web dashboard. It began at Fileitup Media, a studio in New York City founded by people who were iPhone developers themselves. The company says it has more than 347,000 users and follows about 4.4 million apps.

What Appfigures offers

• Own-app reporting — daily reports of a publisher's downloads, revenue, rankings and ratings from connected store accounts.
• App Store Optimisation — keyword research, rank tracking and metadata tools, with hourly tracking on higher plans.
• Market intelligence — estimates of competitors' downloads and revenue, category trends and SDK usage across apps.
• Ad intelligence — shows which Apple Ads keywords rivals bid on and combines ad spend reporting across networks.
• Review monitoring — gathers reviews from the stores, with replies possible from the dashboard.

Who it works with

Users include indie developers, game studios, publishers, marketers, analysts, journalists and academic researchers. Enterprise and API terms are arranged separately.

Key facts

• Origin: Fileitup Media, New York City
• Users: more than 347,000, by its own count
• Coverage: about 4.4 million apps