Annex Cloud

Annex Cloud has sold a customer marketing platform to brands and retailers since 2010. The platform joins loyalty programmes, referral marketing and user-generated content so they work together. Its current website puts most emphasis on the loyalty product for complex, multi-region businesses.

What Annex Cloud offers

• Customer loyalty programmes — tiers, rewards, gamification and paid membership options.
• Engagement activities — social shares, quizzes, contests, reviews and challenges for members.
• Referral and advocacy — ways for existing customers to bring in new ones.
• User-generated content — customer reviews and content gathered for brands.
• Personalisation and data — consented customer data used for real-time segmentation.
• Self-service campaign tools — marketers can build and edit campaigns without developer tickets.

Who it works with

Enterprise brands and retailers running programmes by region and brand.

Key facts

• Founded: 2010
• Focus: loyalty, referral marketing and user-generated content