Animoto

Animoto is an online video maker that lets people with no editing background assemble photos, short clips and screen recordings into finished videos. Animoto Inc. aims it chiefly at businesses making social posts, ads, company updates, sales pitches and training demos, and it also serves educators and personal users. The site describes the company as part of the Redbrick family of brands.

What Animoto offers

• Drag-and-drop editor — crop, cut and merge footage, then add graphics, animations and effects.
• Templates — ready-made layouts for social media, search ads and internal updates, plus custom templates a team can reuse.
• Recording tools — screen and webcam capture and browser-based voice-over.
• Stock media and music — a licensed soundtrack library, plus Getty Images stock pictures and footage.
• Brand kits and teamwork — stored brand colours, fonts and logos, cloud storage, several editors on one project, and draft comments.
• Video landing pages — pages that can be customised to present a finished video.

Who it works with

Marketing, sales and HR or training teams inside businesses are the main audience, with educators and individuals also using the tool.

Key facts

• Parent group: Redbrick family of brands
• Plans: a free tier with watermarked 720p export and paid Basic, Professional and Professional Plus tiers