XMPie

XMPie makes software for personalised communications that run across print and digital channels. It is part of Xerox and builds on the Adobe platform. Print service providers, agencies and enterprises use it to tailor each message to the person receiving it.

What XMPie offers

• Variable data printing — produces documents whose content changes for each recipient.
• Cross-media campaigns — plans and automates campaigns that span several channels at once.
• Web-to-print — lets customers order print online around the clock and supports print-on-demand applications.
• Campaign management — helps teams plan, visualise and run multichannel activity.
• Creative tools — design tools for preparing content for each channel.
• Add-ons and professional services — extra modules and expert help to adapt a solution to a particular business.

Who it works with

The site says its technology is used by enterprises in many industries across the globe, including print businesses that have moved towards offering technology services.

Key facts

• Parent company: Xerox
• Built on: Adobe technology
• Architecture: described as open and scalable, so solutions can be tailored