Baqend

Baqend develops Speed Kit, a website acceleration product for e-commerce. It is added to a shop as a script and uses caching and AI-based prediction to make pages load sooner.

What Baqend offers

• Speed Kit — software that preloads pages the visitor is likely to open next, so they appear almost instantly.
• Caching — automatic optimisation that takes load off the shop's own server.
• Easy integration — a three-step set-up that does not require moving to a new platform.
• Search and ads support — faster pages that help search visibility and lower bounce rates from paid traffic.

Who it works with

The customers are online shops and brands across sectors such as automotive, fashion, sporting goods, travel, telecoms and groceries. The site says more than 400 websites and stores use it.

Key facts

• Product: Speed Kit
• Focus: Core Web Vitals, conversion and page speed
• Customers: online retailers and brands in Europe and beyond