AppetiteCreative

Scanning a pack should lead somewhere, and this studio builds what the scan leads to. Appetite Creative calls itself a global connected packaging studio that helps consumer goods brands engage their buyers, collect first-party data and show that their sustainability claims hold up.

What the studio sells to brands

The studio's core offer is interactive packaging: turning a product into a digital engagement channel that consumers reach by scanning. Its capabilities also include web and mobile apps, UX and UI design, blockchain development, and wider marketing and advertising. The company says it provides expert consulting on packaging, drawing on the experience of its founder, who has written an industry guide to the subject.

How a scan-led experience works

Each experience is built on the studio's proprietary web-app platform, which the company says uses AI, QR codes and AR to create interactive journeys. Once the consumer has scanned, the platform records real-time analytics and behavioural data about what happened next, which the studio says helps a brand refine its marketing strategy. The company compares the outcome with ordinary online advertising, citing scan rates of 14 per cent against the 0.01 per cent it gives as the typical click-through rate.

Reporting, research and the industry benchmark

Each year the studio publishes a Connected Packaging Survey that tracks confidence across the industry, and the site reports the latest reading. The company says its own work has helped shape what the category looks like today, and it uses that experience to advise brands on technology choices, on measuring return on investment and on lifting consumer engagement.

Creative and marketing services around the pack

Outside packaging, the studio offers B2B marketing, social media management, video production and virtual events. It also makes playable ad formats for publishers, and it offers brand development and design, from identity work through to the creative that carries a campaign. Its blockchain work covers systems for finance and supply chains, which the company says give traceable and reliable records.