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True.

UK investor and innovation partner for consumer, retail and technology startups

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  • Commercial
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  • Retail
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About True.

True. is an investment and innovation company working in the consumer and retail world. It combines funding with collaboration, aiming to help founders as well as back them.

Products and services

  • Investment: backs brands and startups across consumer and technology themes.
  • Collaboration between large firms and startups: sets up links between established consumer and tech companies and younger innovators.
  • Knowledge sharing: creates innovation and learning wherever the chance arises.
  • Research and articles: publishes pieces on funding routes for early-stage startups, sleep technology and retail climate challenges.

Who it works with

It works with a community of founders, entrepreneurs, leaders and experts from the consumer sector. Its focus themes include future health and wellbeing and climate technology in retail.

Key facts

  • Sectors: consumer, retail and technology
  • Themes: health and wellbeing, climate

Profile written by TrustList from the business's own published information, Sep 2026.

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