SevenVentures

SevenVentures is the investment arm of ProSiebenSat.1. It backs early to growth-stage digital companies that sell to consumers, and it pays for part of its stake with TV and media advertising.

Its site presents Germany as the target market, and older site copy also mentioned Austria. The firm says investing its own resources frees it from the limits of a traditional venture fund.

What SevenVentures does

• Media-for-equity: exchanges advertising airtime for minority shareholdings.
• Convertible loans: media convertibles that allow it to invest between funding rounds.
• Exit participations: takes part in the proceeds when a company is sold.
• Campaign support: TV spots, targeting across its channels, campaign optimisation, brand tracking and spot testing.
• Pitch day: a yearly event where start-ups pitch to a jury, with a media budget for the winner.

Clients

B2C companies with proven business models, from early stage to growth stage, that want to grow their brand in Germany.

Key facts

• Parent: ProSiebenSat.1
• Pitch day running since: 2012